The Issa Chronicles

Series of fictional books inspired by Issa Rae’s HBO series Insecure. Book covers were influenced by the experiences of the show’s main character Issa Dee. Illustrations paired with typography create an eye-catching cover.

Insecure is a show filled with color and vibrance, often using warm lighting to highlight the skin of the black actors in the series. For the book covers, it was important to continue this vibrant use of color to draw the viewer’s eye. The choice of book title or subject was motivated by the personality of Issa Dee.

Art Direction

Kelli

HEX: #2596be
RBG: 57, 7, 86, 1
CMYK: 34, 92, 0, 66

Primary color palette

Nathan

HEX: #F3C0FB
RBG: 243, 192, 251
CMYK: 3, 24, 0, 2

Lawrence

HEX: #004600
RBG: 0, 70, 0
CMYK: 100, 0, 100, 73

Condola

HEX: #39972e
RBG: 57, 151, 46
CMYK: 62, 0, 70, 41

Molly

HEX: #40002a
RBG: 64, 0, 42
CMYK: 0, 100, 34, 75

Tiffany

HEX: #d90b46
RBG: 217, 11, 70
CMYK: 0, 95, 68, 15

Secondary color palette

Crenshawn

HEX: #0039ad
RBG: 0, 57, 173
CMYK: 100, 67, 0, 32

Tasha

HEX: #ee3441
RBG: 238, 52, 65
CMYK: 0, 78, 73, 7

LA

HEX: #ffad84
RBG: 255, 173, 132
CMYK: 0, 32, 48, 0

It was vital to showcase California and the city of Inglewood on the back cover as Issa Rae’s upbringing in California heavily influences the life of Issa Dee. The promotion poster displays the different personalities of Issa.

Product